broadcast-media
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The Price of Free Airtime
The Public Service Network built a business around advertising's leftovers - then mixed them with guaranteed placements, unlikely venues and unusually visible reporting. One statewide campaign shows why free airtime is valuable, but never really free.
The People Who Find the Talking Heads
GuestBooker.com built a business around the frantic minutes before airtime - finding credible people, checking their stories, and assembling the little pieces that turn a name into a television segment.
The Bay Area Learned to Watch the News at Ten
KTVU built a Bay Area institution around a wonderfully plain idea: tell people what happened before they go to bed. Sixty-eight years later, Channel 2 is still testing how far that habit can travel beyond the television set.
Nadia Khan Makes the Invisible Work Visible
An MBA project became a career in broadcast technology. At LTN, Nadia Khan has learned to market the machinery viewers never see by listening closely, translating clearly, and letting specialists do their best work.
The Company That Taught Radio to Talk Back
Futuri spent a decade helping radio stations listen to their audiences. Then it built a robot that could do the talking - and pointed the same AI at the ad-sales desk.
The Red 18: How Reliance's Newsroom Empire Prints, Broadcasts and Streams a Billion People
It started as a scrappy business-TV outfit in 1993. Three decades and one Reliance takeover later, Network18 runs the newsrooms, markets terminals and regional screens that a large share of India wakes up to.
Tom Clendenin Has Spent a Career Making Complicated Media Feel Clear
From ESPN extensions and retail brands to CNBC’s data-dense screens and the launch of MS NOW, Tom Clendenin has built a career around one practical idea: clarity earns attention.
Saga Communications
Saga Communications built a public company out of local radio, then discovered its next act hiding in the same relationships. Its bet is that a familiar voice can make an advertiser wanted - and digital tools can help that advertiser get found.
The E.W. Scripps Company
A newspaper company born in 1878 now makes its wager on the most modern old technology in America: free television. With local news, ION and a growing sports slate, Scripps is trying to make reach itself the product.