bridesmaid-dresses
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Birdy Grey
Birdy Grey is a direct-to-consumer bridal brand that reinvented bridesmaid-dress shopping by moving it entirely online with a simple promise: stylish, coordinated wedding-party attire at a fixed, affordable price. Launched in 2017 from a West Hollywood living room by Grace Lee Chen and later joined by Monica Ashauer, the brand sells bridesmaid dresses starting at $89, ships free color swatches so brides can match their palette, and has since expanded into groomsmen suits, accessories, and everyday event wear. It crossed $100 million in revenue in 2024 and has served over one million customers.
Monica Ashauer
Monica Ashauer is the co-founder and Chief Strategy Officer of Birdy Grey, the direct-to-consumer bridal brand that put stylish bridesmaid dresses on the map for under $100. A Wharton-trained, ex-McKinsey strategist, she paired with best friend Grace Lee Chen in 2017 to fix a broken category - the six-month wait, the non-returnable polyester, the $300 dress worn once. The result: a hybrid made-to-order model that built reverse working capital, crossed $100 million in revenue by 2024, and made Birdy Grey a wedding-season staple. In 2025 she stepped from President into the Chief Strategy Officer seat and joined the board as Executive Chairman.