brandwatch
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Unmetric made a business of minding yours
A restaurant app found its audience among global brands. Unmetric turned the competition’s public posts into a working library of what to try next - and eventually became part of Brandwatch.
Cision Spent Billions Building the Control Room for Corporate Attention
The 150-year-old descendant of a Swedish clipping bureau now watches news, social feeds and AI search for 75,000 organizations. Its bet is simple: the company that can measure attention can help steer it.
Cali Tran
Cali Tran is CEO of Simpli.fi, a programmatic advertising platform backed by Blackstone and GTCR that runs 140,000+ ad campaigns monthly for 40,000 advertisers. Born in a Vietnamese refugee camp at Camp Pendleton and raised as the youngest of six in a family restaurant, he built a career spanning investment banking, venture capital, startup co-founding, and C-suite leadership at Ancestry, Valassis, Centerfield, Brandwatch, and Cision. At Valassis, he engineered a 5x expansion of digital revenue for a $2 billion company. He is an advisor at SignalFire, a board member of OneVietnamNetwork, and a Bowdoin College alumni council member who graduated cum laude in History before earning his MBA from Harvard Business School.