brandtech-group
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Brandtech Plus makes more content. Who keeps it worth watching?
The former OLIVER+ puts global creative talent and AI to work for brands. Its more interesting wager is that cheaper production makes human judgement more valuable.
Jeffrey Matisoff
Jeffrey Matisoff is North America CEO and Managing Partner of The Brandtech Group, the self-described world's number one generative AI marketing company. Named to the regional CEO role in early 2026, he runs Brandtech's largest market and leads its pitch to help brands turn AI into a competitive advantage through tools like the Pencil Gen AI platform and its 'Share of Model' work on how large language models describe brands. Matisoff joined Brandtech in 2021 from WPP, where he was global president of EightBar, IBM's dedicated agency, and he helped lead the acquisition and integration of digital marketing company Jellyfish. His career spans two decades in media and creative, with earlier stops at Accuen, PHD, and Universal McCann.