Archive is the technology platform behind brand-owned resale. It builds and operates customized secondhand storefronts for fashion and lifestyle brands - including The North Face, New Balance, Oscar de la Renta and Dr. Martens - so they can keep products in circulation, capture a new revenue stream, and meet customers who increasingly refuse to buy new.
Trove is the Oakland-based recommerce platform that powers branded resale and trade-in programs for retailers like Patagonia, Levi's, Lululemon, REI, Canada Goose, and Carhartt. Its software, operations, and AI-driven pricing engine turn used goods into a profitable new sales channel, helping brands extend product life and capture value from items already in customers' closets.