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Enterprise · Consumer
Perspective: Branding thinks your next rebrand should change less
The California design agency has a pointed proposition for food and beverage brands: keep what shoppers know, fix what they miss, and give the package a job beyond looking pretty.
branding-agency · packaging-designRead →
Hardware · Consumer · Enterprise
The Company That Makes Your Padlock - and India's Rocket Parts
In 2024 the Godrej family split a 127-year-old empire, painted this half purple, and pointed it at Gen Z sofa buyers and rocket contracts at the same time. Here is how 14 businesses live under one signature.
godrej · godrej-enterprises-groupRead →
Executive · Operator · Creator
The Marketer Who Told a 156-Year-Old Bank to Stop Looking Like a Bank
How a Southwest Airlines operator turned Blue Shield brand chief ended up convincing one of Texas's oldest banks that not looking like a bank was the whole point.
blair-mcgrain · frost-bankRead →