
The accountant turned CMO oversees about 80 brands, from a 180-year-old household staple to social-first beauty acquisitions. Her method begins with a plain question: why should one more household care?
Michael Polk is the President and CEO of Implus, the Durham, North Carolina maker of footcare, fitness and sporting goods brands like Sof Sole, Spenco, Yaktrax and TriggerPoint. A first-generation American and career consumer-goods operator, he spent decades climbing through Procter & Gamble, Kraft Foods and Unilever before running Newell Brands for eight years, where he led a transformation that roughly tripled enterprise value. Since 2020 he has paired the Implus job with an advisory role at private equity firm Berkshire Partners, trading the glare of a public-company quarter for the hands-on work of building brands shoulder-to-shoulder with a smaller team.