brand-messaging
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The People Who Renamed a Fish
M. Harris & Kern built a marketing agency out of an editor's oldest trick: cut until the point becomes impossible to miss. Then it used that discipline to sell banned books, revive routine vaccinations and persuade Americans to eat an invasive fish.
GG Benitez found a better business inside the buzz
Her babywear brand won attention. Its margins told a different story. GG Benitez turned the skill behind the publicity into an agency that gives consumer products a reason to be talked about.
Cooke PR knows the hardest part is getting people into the room
Elizabeth Cooke’s communications practice connects corporate announcements with a dancer’s interest in the audience. Her career offers a useful question for any brand: what would make a stranger care enough to come closer?
MiresBall and the art of making the complicated clear
A rejected Intel pitch taught John Ball to look past the pretty picture. The San Diego agency’s work shows what happens when design starts with the decision a customer needs to make.
TIV Branding found its niche in the storm drain
The family agency behind Streets to Creeks learned to make public problems personal. Its own turning point came when it stopped trying to market to everyone.
Drew Carroll
Drew Carroll is a Georgia-based Fractional CMO and creative director who helps founders, leaders, and teams turn fuzzy brand ideas into clear marketing systems and growth-driving content. He has led marketing and creative for the leadership community Catalyst for six-plus years and serves as creative director for Student Led Worship and First City Church, with campaign work spanning Barna, Orange, Convoy of Hope, and Erwin McManus.
Mood Media
Mood Media is the world's largest in-store media company - the business behind the music, digital screens, on-hold messages, and even the scents that shape how retail, restaurant, hospitality, and healthcare spaces feel. Owner of the iconic Muzak and DMX brands, Mood curates and delivers audio and visual experiences to hundreds of thousands of commercial locations across more than 100 countries, reaching roughly 100 million people a day. Headquartered in Austin, Texas, the company blends music licensing, hardware, cloud software, and retail-media advertising into one platform that lets brands control the sensory feel of their spaces.