brand-leadership
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From the Spreadsheet to the Story: Leandro Caldeira’s Nine-Year Wellhub Climb
An engineer became an operator, an operator became a marketer, and 2,000 check-ins kept the whole career honest. Inside Leandro Caldeira’s long route from BCG decks to Wellhub’s global brand.
Christina Choi Knows a Brand Is a World You Can Step Into
From Goldman Sachs risk desks to Ralph Lauren's worlds of sport, style, and hospitality, Christina Choi has spent her career learning how heritage moves forward without losing its memory.
Corrie Mueller Is Taking a Global Marketing Playbook to the Snack Aisle
After senior Reckitt assignments across Canada, the United States and Asia, Corrie Mueller has moved into a different kind of consumer ritual: the everyday snack. Her new brief at Johnvince Foods joins brand craft to the machinery of sourcing, roasting, packing and retail scale.
Lisa Cottrell Maps the Human Side of Enterprise Software
From a credit-union street party to the C-suite of a global geospatial software company, Lisa Cottrell has built a career around a practical idea: make complex work feel human, measurable and useful.
Stacy Hammond Learned Finance From the Client Side
Before she ran marketing at Charles Schwab, Stacy Hammond was the young customer who thought an IRA was the investment. That beginner’s confusion became a durable operating advantage: stay curious, translate the machinery, and keep the client in the room.
David Schechter
David Schechter built a career at Merck by moving across categories while holding on to one operating idea: make the room sharper, then give people space to lead. His path from vaccines and diabetes to U.S. oncology shows what long-tenure leadership can look like when candor and autonomy travel together.