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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

brand-activism

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Company
The Team Natalie Portman Built to Prove Women's Soccer Was Underpriced
Consumer · Media · Social

The Team Natalie Portman Built to Prove Women's Soccer Was Underpriced

A women's soccer club built by Hollywood, venture capital and athletes bet that fans, sponsors and equity could sit on the same balance sheet. In 2024 the market priced that bet at $250 million.

angel-city-fc · nwslRead →
Company
Ben & Jerry's
Consumer · Ecommerce · Climate

Ben & Jerry's

How two friends from a $5 ice cream course turned a renovated Vermont gas station into a global brand - and why its founders are now at war with the company that owns it.

ice-cream · frozen-dessertRead →