A book-summary app became a five-brand learning business by fitting education into the gaps of daily life. Behind the friendly lessons sits a serious machinery of experiments, subscriptions and distribution.
A stalled reading habit led Anton Pavlovsky to build Headway. From a three-person launch to an international learning business, his story keeps returning to a deceptively small question: where does learning fit in a busy day?
Imprint is a New York based education company behind a visual microlearning app that turns dense subjects - psychology, philosophy, history, finance, science - into illustrated, bite-sized lessons you can finish in under 10 minutes a day. Built by mobile entertainment veteran Daniel Terry and developed under the legal entity Polywise, Inc., the app pairs original animation with daily quizzes and visual guides to bestselling nonfiction books. It became one of the highest grossing and most decorated learning apps, winning Google Play's Best App of 2023 and earning Apple Editors' Choice recognition.