blue-state-digital
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Ben Texter
From an electric-car startup to Blue State Digital to a decade building Digital Health Strategies, Ben Texter has made a career of turning complicated systems into clearer human journeys.
John Simpson
John Simpson is Co-CEO and Co-Founder of Digital Health Strategies (DHS), a Washington, D.C.-based data and technology company he started in 2014 with Ben Texter after both worked at Blue State Digital, the agency behind Barack Obama's 2008 and 2012 digital campaigns. DHS builds the Share of Health patient loyalty platform, using propensity modeling and precision marketing to help large health systems - including Scripps Health, Providence, Johns Hopkins Medicine, Geisinger and Hackensack Meridian Health - deepen patient relationships, close care gaps and turn grateful patients into donors. A McGill and University of Chicago graduate who spent two decades in media and digital fundraising at Digitas and Deep Focus, Simpson closed a Series A round in December 2023 and has landed DHS on the Inc. 5000.