Bryce Jones

Bryce Jones is the CEO and co-founder of Flash Forest, a Toronto-based cleantech startup that uses autonomous drones, AI, GIS mapping and biodegradable seed pods to replant forests faster and more cheaply than traditional hand-planting. A former tree planter and biology graduate from British Columbia, Jones launched Flash Forest in 2019 after seeing how far reforestation methods lagged behind industrial logging technology. The company's stated goal is to plant one billion trees by 2028, with a focus on land that is unsafe or uneconomical for human crews, including post-wildfire terrain.