bike-industry
(2)Company
Legend
Ecommerce · Ai · Enterprise
CrankTank Learned to Sell the Trail Without Leaving It
A bike-industry operator started taking advice calls in Idaho. The calls became an agency, the agency followed commerce online, and now it is teaching outdoor brands how to be found by machines without sounding like one.
outdoor-marketing · ecommerce-strategyRead →
Founder · Executive · Operator
Mike Sinyard
Mike Sinyard founded Specialized Bicycle Components in 1974 after selling his VW van for $1,500 to bicycle around Europe. He brought back Cinelli parts in a duffel bag, ran the company from a trailer, and a few years later put the first mass-produced mountain bike, the Stumpjumper, on the floor of bike shops that initially called it a big kid's BMX. Today he is Founder, Chairman and self-titled Chief Rider Advocate at Specialized, headquartered in Morgan Hill, California.
specialized · specialized-bicyclesRead →