Deutsch Family Wine & Spirits does not need to own every vineyard to shape what America drinks. Its real product is a repeatable way to turn family stories, distributor relationships and approachable bottles into national brands.
Keurig Dr Pepper built an unusual empire by pairing supermarket coolers with kitchen counters. Now, after buying JDE Peet's, it is integrating a global coffee business while preparing to turn one sprawling beverage company into two focused ones.
HEINEKEN sells beer, but its harder-to-copy product is a global machine for making a local ritual travel. Now that machine is being rebuilt around alcohol-free occasions, connected breweries and a sharper portfolio of brands.