
After more than 15 years marketing SaaS, Betterworks CMO Allie Collins has arrived at a deceptively human thesis: work improves when managers get better signals, employees get timely conversations, and everyone stops pretending an annual form can remember the year for them.

After 25 years in workplace technology, Gover stopped asking whether AI could replace a human coach. He asked what it could do for the millions of managers who never had one.