Rambler built a mineral-water company around an unlikely observation: a can of water can belong at the bar, the trailhead and the backyard cooler if it has enough taste, texture and personality.
Poppi turned a kitchen experiment into a brightly colored argument that soda could belong in the wellness aisle. PepsiCo's $1.95 billion acquisition shows how valuable that argument became - and how the brand now has to prove it can travel.