Consumer · Health · Ecommerce
Berri Organics
Berri Organics is a Santa Monica-based beverage company that makes organic, plant-based electrolyte and fitness drinks under its Berri Lyte and Berri Fit lines. Founded by cancer survivor Jerome Tse, the company positions its products as clean, low-sugar alternatives to conventional sports drinks and oral rehydration solutions, using ingredients like coconut water, sweet potato, ginseng root, sea salt and maqui berries. Berri products are sold in roughly 2,000 retail stores nationwide - including Whole Foods, CVS, Target, Sprouts, Wegmans and Stop & Shop - as well as on Amazon and its own D2C site, and the company donates a portion of every sale to pediatric cancer causes.