behavior-ai
(2)
Ranjan Kumar
Ranjan Kumar is a Bengaluru-based technology entrepreneur and the founder and CEO of Entropik, a Human Insights AI company he started in 2016 to reinvent the century-old market research industry. An IIT Kharagpur graduate who once headed business at Citrus Payment Solutions before its acquisition by PayU, he built Entropik around Emotion AI - facial coding, eye tracking and voice analysis - to read the subconscious signals behind consumer decisions. He is now building his next venture, DecisionX AI, and describes himself as a three-time founder.
Entropik
Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.