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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Alex Patterson and the pleasure of losing
Founder · Executive · Operator

Alex Patterson and the pleasure of losing

A Brooklyn tax lawyer found his next career in obstacle courses. At BEAT THE BOMB, Alex Patterson turned a lesson about working together into a business with a very colorful penalty.

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Legend
Alexander Patterson
Founder · Executive · Operator

Alexander Patterson

Alexander Patterson is the founder and CEO of BEAT THE BOMB, the immersive social video game where teams in hazmat suits race through networked game rooms and either disarm a bomb or get blasted with paint, slime, or foam. A former tax lawyer turned Tough Mudder marketing chief, he built BEAT THE BOMB into a multi-city experiential entertainment brand that has hosted corporate teams from Google, Citi, Bloomberg, and Amazon, raising $22 million to expand across the United States.

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