beachwear
(3)
Solid & Striped found its future in someone else’s suitcase
A pair of old swim trunks started the company. Women shoppers, well-chosen collaborators and a wardrobe beyond the beach gave it somewhere to go.
Cupshe
Cupshe is a California-inspired, direct-to-consumer beachwear brand for women that sells trendy, affordable swimwear, bikinis, cover-ups, activewear and loungewear. Founded in 2015 by former Alibaba CEO David Wei, the internet-first label pairs a Shopify-powered DTC website and app with a strong Amazon presence, reaching millions of customers across more than 100 countries. Known for vibrant prints, size-inclusive fits and $15-$30 price points, Cupshe grew into a roughly $150M-plus swimwear business and has expanded into recycled, GRS-certified sustainable collections.
Outcast
Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.