
After two decades moving between accounting, regulation, and software, BDO Canada's chief marketer has turned one small word inside the firm's name into a practical test for culture, clients, and change.
BDO Canada spent C$5.95 million on innovation, rolled Copilot across the firm and reclaimed more than 100,000 hours. The useful story is not the software - it is how a century-old partnership learned to move past pilot purgatory without outsourcing judgment.