Jonah Lopin

Jonah Lopin is the co-founder and CEO of Crayon, a Boston-based market and competitive intelligence software company he started in 2015 with John Osborne. Before Crayon, he was HubSpot's sixth employee, running Customer Success from zero through the company's 2014 IPO. A Cornell physics grad with an MIT Sloan MBA, Lopin built Crayon on a simple frustration: companies obsess over their internal metrics while staying blind to what's happening in the market around them. His pitch is that competitive intelligence can be programmatic, continuous, and software-driven rather than a slide deck someone updates twice a year.