battlecards
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Crayon
Crayon is a Boston-based competitive intelligence software company that helps businesses track, analyze, and act on what their competitors are doing. Its platform automatically captures market movements from hundreds of millions of sources, then turns that raw signal into battlecards, alerts, newsletters, and AI-generated talk tracks that sales, marketing, product, and executive teams use to win more deals. Founded in 2015 by former HubSpot executive Jonah Lopin, Crayon has raised roughly $38 million and serves 500+ customers including Dropbox, Gong, Zendesk, Intuit, and ZoomInfo.
Jonah Lopin
Jonah Lopin is the co-founder and CEO of Crayon, a Boston-based market and competitive intelligence software company he started in 2015 with John Osborne. Before Crayon, he was HubSpot's sixth employee, running Customer Success from zero through the company's 2014 IPO. A Cornell physics grad with an MIT Sloan MBA, Lopin built Crayon on a simple frustration: companies obsess over their internal metrics while staying blind to what's happening in the market around them. His pitch is that competitive intelligence can be programmatic, continuous, and software-driven rather than a slide deck someone updates twice a year.