Barry's

Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.