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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

banking-marketing

(4)
AllCompaniesPeopleStoriesProducts
Legend
Natalie Jones Is Making a Digital Bank Feel Tangible
Executive · Operator

Natalie Jones Is Making a Digital Bank Feel Tangible

From inch-sized savings goals to free bike rides and basketball fandom, Tangerine's chief marketer turns an invisible service into things Canadians can see, use and remember.

natalie-jones · tangerine-bankRead →
Legend
Carlos Rivera Is Teaching a Bank to Sell Before the Ask Arrives
Executive · Operator · Advisor

Carlos Rivera Is Teaching a Bank to Sell Before the Ask Arrives

At Webster Bank, Carlos Rivera is turning marketing from a library of materials into a working system for bankers. His method is patient, measurable and built for the constraints that make financial services difficult.

carlos-rivera · webster-bankRead →
Legend
Michael Lacorazza Is Teaching a 160-Year-Old Bank to Move at Culture Speed
Executive · Operator

Michael Lacorazza Is Teaching a 160-Year-Old Bank to Move at Culture Speed

The U.S. Bank CMO has a practical brief: make a sprawling financial institution feel coherent, culturally present and unmistakably useful - without confusing novelty for judgment.

michael-lacorazza · us-bankRead →
Legend
Cenk Bulbul
Executive · Operator · Creator

Cenk Bulbul

He earned a PhD studying how feelings drive what people buy, then spent twenty years turning that thesis into marketing for YouTube, Walmart, and now a global bank.

cenk-bulbul · santanderRead →