The Bangkok consultancy has built veterinary software and backed a mango-jelly maker. Now it sells foreign brands a practical route into Thailand: registration, imports and somewhere to sell.
With 56 million monthly users in Thailand, LINE has turned conversation into a route to shopping, services and banking. Its next test is deciding which errands belong inside the chat app.
It started with two hotel websites and a tropical hunch that Asia would book its next holiday on a phone. Two decades later, Agoda runs one of the planet's busiest travel marketplaces - and quietly powers the trips you book somewhere else.