b2c-ecommerce
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VTEX sells the part of shopping you never see
The Brazilian-born commerce company connects the stockrooms, sellers and systems behind the buy button. Its next test is turning that operational expertise into an AI business customers will pay for.
Guidance Built the Plumbing Behind the Buy Button
For three decades, Guidance took on the checkout jobs with too many markets, too many systems and no room for a wobble. Now inside OneMagnify, its best argument is still the work nobody notices when it works.
Cart.com Wants To Be The Operating System Behind Everything You Buy Online
Founded in 2020, the Houston company stitched together software and a warehouse network to sell brands one thing they rarely get: their orders, inventory and shipping in a single place.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.