b2b-tech
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The Agency That Put the Senior People Back in the Room
The Colab began with a complaint familiar to anyone who has hired an agency: the experts make the pitch, then disappear. Lizzy Harris and Ashley Mann built a PR firm around refusing that handoff - and turned speed, candor and senior attention into the product.
The Quiet Crew Behind Tech’s Noisiest Moments
Red Fan Communications does its best work before the bell rings, the deal closes, or the crisis lands. Its product is not publicity so much as preparedness - a senior team, a shared story and fewer ways for an important moment to go sideways.
SBS Comms Put Startup PR in Slack - Then the Retainer Started to Shrink
The San Francisco-born agency found growth by treating early-stage founders less like miniature corporations and more like people already living in Slack. Its cleverest product was not a press release. It was a smaller door into serious PR.
The PR Shop That Treats One Story Like Twenty
From an office near the Pacific, a former foreign correspondent built a small tech agency around a useful heresy: the press hit is not the finish line. It is raw material.
10Fold Communications and the question after the applause
Getting a technology company into the news is one job. Explaining what the attention accomplished is another. 10Fold has built its pitch around doing both.
Informa TechTarget
How a 1999 IT-help website and a British events conglomerate merged into a data machine that watches which technology buyers are ready to spend - and sells that knowledge back to the vendors chasing them.