How a 1999 IT-help website and a British events conglomerate merged into a data machine that watches which technology buyers are ready to spend - and sells that knowledge back to the vendors chasing them.

Caitlin Epstein is VP of Corporate Communications at Twilio, the cloud communications platform powering customer engagement for businesses worldwide. Since joining in 2015, she helped navigate Twilio through its IPO and became one of tech PR's sharpest voices on human-centered storytelling - best known for turning a CEO's breakfast burrito delivery into a Forbes-covered $3 billion acquisition narrative.