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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

b2b-tech-marketing

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Company
The Agency That Got Bigger by Saying No
Enterprise · Media · Ai

The Agency That Got Bigger by Saying No

Fox Agency spent its first decade learning the agency trade. Then it chose a narrower game - global B2B technology - and discovered that saying no could travel surprisingly far.

b2b-tech-marketing · integrated-marketingRead →
Company
The Agency That Turns an Hour of Tech Talk Into Three Minutes People Remember
Enterprise · Saas · Media

The Agency That Turns an Hour of Tech Talk Into Three Minutes People Remember

Connect Marketing built a business around a useful constraint: if a technical company needs an hour to explain itself, the story is not finished yet. Its best work begins where jargon stops working.

b2b-tech-marketing · technology-prRead →
Company
Firebrand’s Clever Bet: Make Every Marketing Channel Feed the Next
Ai · Saas · Enterprise

Firebrand’s Clever Bet: Make Every Marketing Channel Feed the Next

The San Francisco agency stopped treating PR, search, content and paid media as neighboring departments. Its wager is that one sharp idea, passed intelligently from channel to channel, can beat four disconnected campaigns.

b2b-tech-marketing · public-relationsRead →