b2b-tech-marketing
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The Agency That Got Bigger by Saying No
Fox Agency spent its first decade learning the agency trade. Then it chose a narrower game - global B2B technology - and discovered that saying no could travel surprisingly far.
The Agency That Turns an Hour of Tech Talk Into Three Minutes People Remember
Connect Marketing built a business around a useful constraint: if a technical company needs an hour to explain itself, the story is not finished yet. Its best work begins where jargon stops working.
Firebrand’s Clever Bet: Make Every Marketing Channel Feed the Next
The San Francisco agency stopped treating PR, search, content and paid media as neighboring departments. Its wager is that one sharp idea, passed intelligently from channel to channel, can beat four disconnected campaigns.
Becca Chambers
Becca Chambers is the Chief Marketing Officer at Scale Venture Partners and one of LinkedIn's most recognizable communications voices, widely known as 'Becca from LinkedIn.' With roughly two decades in B2B tech communications and 15+ years focused on enterprise technology and cybersecurity, she has led brand, PR, analyst relations, and crisis communications at companies including McAfee, Ivanti, and MobileIron. She co-hosts the Under Embargo podcast, advises early-stage startups, and reaches millions each month with candid content on brand, leadership, and building in tech.