b2b-services
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The Hundred No’s That Built a Presentation Factory
Rick Enrico’s software pitch collected roughly 100 rejections. The compliment hidden inside those no’s became SlideGenius - a global agency built for the moment when the meeting matters more than the slides suggest.
The Company That Sells One Word at a Time
A memorable name may be only six letters long. Catchword has spent more than a quarter-century building the machinery that makes those letters feel inevitable - and keeps them out of court.
The Company That Turns Opinions Into Headlines
We are Talker found a useful gap between the survey firm and the newsroom: ask better questions, turn the answers into human stories, then make those stories easy to publish. Now it is applying the same machinery to the strange new reader in the room - AI.
PRP and the Strange Power of Too Many Voices
In 2001, a Moscow agency joined one of the world’s biggest PR networks without selling itself. A decade later, it gave the noise of modern communications a name: multilogue.
The Publicist Who Went Back to Design School
Mary Jo Fasan spotted a peculiar gap: brilliant designers could shape a room, but often struggled to explain why it mattered. Twenty years later, Jo Communications still makes its living in that gap.
The Tiny Agency That Put an Entire Marketing Department on One Menu
Global Market Solution sold the convenience of one small shop for nearly every digital chore. Its old price card explains the bet better than any mission statement: make modern marketing legible, bundled and affordable.
Palm Springs Had Faces. Face Models Built the Rolodex.
A modeling agency is really a machine for reducing uncertainty. Face Models left only a few public clues about its machine - and those clues reveal how a local talent marketplace wins or disappears.
StreetCred PR knows your next headline starts before the interview
A former aircraft technician built a financial PR agency around preparation, persistence, and people who know the beat. Now StreetCred is taking the same habits behind the camera.
BLKpr knows who gets the clothes into the picture
The Los Angeles agency connects fashion brands with stylists, editors and creators. Its revealing work happens around the photograph: choosing the people, moving the samples and making the results legible.
Outlier Creative Agency has a case for personality
A Dodgers jersey. A bourbon podcast. A law firm with twelve Instagram followers. Outlier builds legal brands around the people behind the practice, then supplies the team to keep them visible.
Davies and the business of getting to yes
A copper mine, a room full of supporters, and a lesson in what persuasion can actually accomplish. Inside the public affairs firm that organizes the people behind the permit.
Curt Pringle & Associates knows who needs the letter
Before a project reaches a public hearing, it has to reach the people around it. Inside the Southern California firm that turns government relations into letters, briefings, introductions, and a great deal of follow-through.
M+M Management knows what happens after the photograph
A photographic agency grew into a publicity business spanning fashion, jewellery and afternoon tea. M+M Management’s history shows how much of a campaign happens outside the frame.
Shelter PR knows the star is only half the story
A celebrity has a career to protect. A film, a cause or a beer brand has something to launch. Shelter Public Relations works where those stories meet.
af&co. knows a full dining room starts before dinner
The hospitality agency turns restaurant openings, hotel histories and local relationships into reasons to show up. Its most useful lesson: give people something specific to come for.
The Point PR knows a hotel room can be a magazine set
A Hollywood penthouse, four photo shoots and a useful lesson in publicity: give people something they can use. Inside the hospitality agency turning places into stories.
CPOG and the business of explaining the detour
A road project has two schedules: the one engineers draw and the one people live through. Costin Public Outreach Group works where they collide.
NWF Strategies and the campaign work nobody applauds
Before a campaign can win votes, somebody has to fix the handoffs. NWF Strategies builds the fundraising, data, and support systems that turn political ambition into an operation.
Red Light PR and the art of getting picked
A dress on a rack is inventory. A dress chosen by a stylist has somewhere to go. Red Light Public Relations has built its business around that consequential little journey.
Winner & Associates: The quiet business of being believed
A Los Angeles communications firm built its business around the moments when companies have to explain themselves. Its history runs through utility campaigns, airport arguments and a $24,000 monthly minimum.
Mari + Gold knows a good time needs a good invitation
Three beers and a logo. A hotel beside a ballpark. A phone accessory with somewhere to stick. Inside the agency that turns things people can buy into things they can picture doing.
The most valuable play happens before the sales call
Pro Players Business Network gives former athletes a way to earn from the people who still take their calls. The crucial move is putting the introduction in writing.
Singer Associates knows who you’re really talking to
A BART poll, a new name for a waste company, and a police union’s press office reveal the business of Singer Associates: finding the audience inside the argument.
Ascent Strategic and the work behind the campaign
Four Republican consultants built a firm that brings campaign strategy, design, mail, and voter contact together. One of its most revealing hires arrived with no political experience at all.
Havas Life San Francisco and the art of making health make sense
A cooking broadcast. A patient community. Two websites for two very different readers. Havas Life San Francisco’s work shows how much healthcare marketing depends on understanding the life around the science.
Pull Public Relations knows who gets the dress
Before a fashion brand appears in a magazine or on a famous body, someone has to get the right sample into the right hands. Pull Public Relations makes a business of that handoff.
MADE gives a brand promise something to do
A tweet-driven typewriter. A racetrack hospitality village. A fish taco brought back into focus. Inside the agency that turns brand strategy into things people can actually experience.
AMG Media knows the value of a room worth talking about
The Irvine agency combines public relations, travel publishing and special events. Its most interesting work puts a brand close enough to taste, try or talk about.
PR Talent knows who belongs on the shortlist
A former publicist built a recruiting firm around people who know the work. Its most useful lesson comes when the first résumés arrive and the hiring manager has to explain what is missing.
Maison Privée gets clothes into the picture
Before a fashion label reaches an audience, it has to reach a stylist. Maison Privée works that small, consequential gap - with a Los Angeles showroom, a magazine partnership, and a warning about what happens after the cameras flash.