b2b-publishing
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The Magazine That Turned a Cover Story Into a Business Model
Insights Success Media found a commercial use for the oldest object in business culture: the flattering profile. Then it connected publishing, promotion and the awards stage into one visibility machine.
Wiedza i Praktyka (WIP)
Wiedza i Praktyka (WIP) is one of Poland's largest providers of specialist professional information. Founded in Warsaw in 1997, it equips accountants, HR and payroll specialists, occupational-safety officers, healthcare managers, educators, lawyers and public administrators with the practical, up-to-date guidance they need to apply constantly changing regulations. WIP blends print and e-letters, industry web portals, software tools, expert helplines, and the Educado online learning platform, plus open and in-house training through Akademia Wiedza i Praktyka. Since August 2025 it has been wholly owned by Germany's VNR Group.