b2b-publishing
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The Magazine That Turned a Cover Story Into a Business Model
Insights Success Media found a commercial use for the oldest object in business culture: the flattering profile. Then it connected publishing, promotion and the awards stage into one visibility machine.
Wiedza i Praktyka (WIP)
Wiedza i Praktyka (WIP) is one of Poland's largest providers of specialist professional information. Founded in Warsaw in 1997, it equips accountants, HR and payroll specialists, occupational-safety officers, healthcare managers, educators, lawyers and public administrators with the practical, up-to-date guidance they need to apply constantly changing regulations. WIP blends print and e-letters, industry web portals, software tools, expert helplines, and the Educado online learning platform, plus open and in-house training through Akademia Wiedza i Praktyka. Since August 2025 it has been wholly owned by Germany's VNR Group.
Pete May
Pete May is President and Co-Founder of Trellis Group (formerly GreenBiz Group), the leading media, events, and peer-network platform for corporate sustainability professionals. In 2006, he and Joel Makower purchased GreenBiz.com and built it from a niche newsletter into a global sustainability intelligence brand with flagship conferences, digital media, and professional communities. Drawing on over two decades of B2B publishing leadership at Primedia, CMP, and Miller Freeman, May brought seasoned media-industry discipline to a space that desperately needed it — transforming green business from fringe conversation to boardroom imperative.