b2b-health
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The Company That Made IVF an Employee Benefit
How a fertility website became a Nasdaq-listed benefits company covering millions of employees - and why big employers hand it the hardest part of their health plan.
Conceive
Conceive is a New York-based virtual fertility company that acts as an always-on care layer wrapped around the fertility and pregnancy journey. Founded in 2021 by Lauren Berson after her own three-year struggle with infertility, it pairs 24/7 nurse and coach support with cohort-based community and evidence-based education. Members reach a real person - a nurse, coach, or dietitian - in minutes rather than waiting weeks for a clinic callback, and the company sells both direct-to-consumer subscriptions and a B2B layer to fertility clinics.
Constant Therapy
Constant Therapy is a Boston-area digital health company that turns speech, language, and cognitive rehabilitation into an AI-personalized app. Spun out of Boston University's Aphasia Research Laboratory in 2012, its platform delivers more than 100,000 evidence-based exercises across 80-plus task categories to people recovering from stroke, traumatic brain injury, aphasia, dementia, and other neurological conditions - and to the clinicians who treat them. A patented NeuroPerformance Engine adapts each session to the individual, extending therapy beyond the clinic and into daily home practice.
River Health
River Health is a Minneapolis digital health company building the first health plan designed specifically for hourly and mixed workforces - the roughly 75 million American workers who earn too much for Medicaid but can't afford traditional insurance. For a flat monthly fee with no copays, deductibles, or hidden charges, members get virtual and in-person primary care, behavioral health, labs, and prescriptions delivered to their door. River sells directly to employers like Taco Bell and Raising Cane's who want to offer real benefits to workers the insurance industry has long ignored.
MiSalud Health
MiSalud Health is a bilingual, AI-powered hybrid healthcare platform built for the Spanish-speaking workforce in the U.S. and Mexico. It pairs same-day virtual consultations in Spanish and English with on-site biometric screenings, mental health support, chronic condition management and nutrition coaching, delivered through employer partnerships that reach over 100,000 members. The company combines culturally tailored care with measurable cost savings, reporting 80% enrollment, 97% satisfaction and 3.5x ROI for its clients.
Hello Heart
Hello Heart is a Menlo Park-based digital health company exclusively focused on cardiovascular health. Founded in 2013, it offers an AI-powered mobile app paired with a connected blood pressure monitor and smart pill box that helps members understand, track, and improve their heart health. Deployed through employers, health plans, and Medicare Advantage programs, Hello Heart has served users at 150+ Fortune 500 companies and government organizations. Independent peer-reviewed studies - including a JAMA study of 28,000+ participants - show that 84% of high-risk users reduced blood pressure over three years, with average medical cost savings exceeding $1,700 per enrolled member per year. The company has raised $148.5 million in total funding, most recently a $70 million Series D in May 2022.