A bilingual, hybrid healthcare platform built for the workers most systems forget - and the employers who finally figured out the cost of forgetting them.
Same-day care, two countries, one app, no translator required.
It is a Tuesday morning in California's Central Valley. A farmworker finishes a row of lettuce, walks to the company tent at the edge of the field, and gets her blood pressure taken. Twenty minutes later she is on a video call with a doctor who speaks Spanish without a script. She does not call out. She does not lose a shift. She does not wait for the next trip to Guadalajara to refill a prescription.
This is what MiSalud Health does on an average day. It is a workforce health company that treats the workforce on the job - through an app, on a screen, sometimes in a tent in a field. It serves over 100,000 members across the U.S. and Mexico, most of them Spanish speakers, most of them workers in industries that have always been told healthcare is a perk and rarely a reality.
The pitch is simple enough to fit on a business card. The execution is not. MiSalud runs bilingual virtual care for low-acuity needs, then layers on chronic disease coaching, mental health support, nutrition programs, pediatric visits, and on-site biometric screenings. The pieces feel obvious in hindsight, which is usually a good sign. Most of them did not exist together in one place before.
The company was founded in 2021 by three operators who had been circling the same problem for a decade and a half. Bismarck Lepe grew up the son of migrant farmworkers, in a household that postponed doctor visits until the family drove back to Mexico - the language barrier and the bill were both too high. Wendy Johansson had spent her career building products that scaled to millions, including a stint co-founding Wizeline with Lepe. Cindy Blanco Ochoa lived the user research firsthand, navigating two health systems and preferring the one that understood her. They built MiSalud for the version of themselves that needed it twenty years earlier.
A benefit that no one signs up for is not a benefit. It is a line item.
Video, phone or SMS consultations with bilingual clinicians. Spanish and English, no menu trees.
Therapy and coaching in Spanish - the language people are most likely to actually open up in.
Diabetes, hypertension and beyond, with coaching that meets cultural and dietary realities.
A program reporting an average 16 lb weight loss across participants.
Biometric screenings delivered to job sites - farms, plants, kitchens.
Kids on the same plan, no surprise bills.
Continuous coverage when members travel between the U.S. and Mexico.
"We will scale across North America to make healthcare accessible and affordable for the communities being left behind by traditional healthcare."- Bismarck Lepe, Co-founder & CEO
They have worked together long enough that the company is shorthand for a conversation they have been having for half their careers.
Son of migrant farmworkers. Previously co-founded Wizeline, the nearshore software company. Took the CEO role at MiSalud in late 2024.
Product and design leader. Built UX programs at Amazon, led design at Publicis Sapient across twelve global hubs, co-founded Wizeline with Lepe.
Founding CEO. Now leads economic development for the state of Jalisco in Mexico while serving on the MiSalud board.
A combination digital health does not usually get to claim.
Closed new funding led by IGNIA, bringing total investment to $18.3M, and announced profitability.
Announced expansion of bilingual AI care into 20 additional U.S. states.
Co-founder Bismarck Lepe appointed Chief Executive Officer.
Surpassed 100,000 members across the U.S. and Mexico.
Back to the row of lettuce. The farmworker finishes her video call, fills the prescription, and walks back to work with about ten minutes to spare on her break.
What MiSalud has rearranged is small, in the grand sweep of American healthcare reform. It is one app, one workforce, one language pairing. But the design choices are stubborn. The app is built for low literacy and low dexterity. The clinicians are bilingual, not translated. The biometric screenings happen at the job site because that is where the workers are. The chronic care coach references foods the patient actually eats. None of that is glamorous, and most of it is exactly why the enrollment number is what it is.
Three founders started by asking what the version of healthcare that fit their families would look like. Five years later, that version exists, it is profitable, and it is moving into twenty more states. The receipts are in the spreadsheet, but the proof is on the side of a field in California, in a tent, at 10:14 in the morning, in Spanish.