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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The $1 Billion Bet Behind Canada’s Softest Aisle
Consumer · Climate · Ecommerce

The $1 Billion Bet Behind Canada’s Softest Aisle

Kruger Products turned bathroom tissue into a portfolio game, then put nearly C$1 billion behind a pair of Sherbrooke plants. The bet is simple to describe and hard to copy: own the brands, modernize the mills, and make sustainability survive contact with the balance sheet.

tissue-products · consumer-goodsRead →
Legend
Melanie Hellenga Knows the Brand Lives Beyond the Shelf
Executive · Operator

Melanie Hellenga Knows the Brand Lives Beyond the Shelf

From agency rooms to restaurant partnerships, Melanie Hellenga has built a career around one useful idea: a brand matters most where people actually experience it.

melanie-hellenga · kraft-heinzRead →