avaya
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Peter Lavache Would Rather Fund the Product
Avaya's chief marketing officer learned early that the best product does not automatically win. Three decades later, he still insists that marketing begins with product, customers and the unglamorous discipline of execution.
Søren Abildgaard
Søren Abildgaard is the CEO of KeyShot, the industry-leading 3D visualization and rendering platform used by designers, engineers, and marketers worldwide. A Danish-born engineer-turned-executive, he brings two decades of engineering leadership from Zendesk, Avaya, Contentful, Adobe, Autodesk, and Microsoft to his mission of transforming KeyShot from a photorealistic rendering tool into a full-lifecycle visualization and realization platform. Having served on KeyShot's board since 2023, he stepped into the CEO role on May 1, 2025, backed by GRO Capital, with a sharp focus on AI integration, customer proximity, and strategic clarity.