
At Mercedes-Benz Manhattan, Johannes Gnauck sold cars. At a kitchen table above the dealership, he and Marco Schnabl began working on a way to predict the next buyer. The business they built put him in charge of a different kind of product.

Before automotiveMastermind reached hundreds of dealerships, Marco Schnabl was selling his watches to cover the rent. His next venture, RockED, follows the same question deeper into the showroom: what would help the person doing the work?