automatic-content-recognition
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VIDAA Built the Quiet Layer Under 50 Million TVs. Now It Wants the Whole Home.
The company behind VIDAA OS spent a decade making television software disappear into the background. A $60 million ad-tech alliance and a 2026 rename to V reveal the bigger plan: own the screen that already owns the room.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.