authentication-technology
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Eddy Lu Kept Missing Until He Built Trust
Before GOAT became a marketplace spanning 170 countries, Lu and Daishin Sugano tried almost everything. Their decisive idea arrived inside a fake pair of Jordans - and survived a launch-day calamity that taught them what customers actually valued.
Daniel McKinnon
Daniel McKinnon is the CEO of Proof Authentication, a Boston-based anti-counterfeiting technology company whose non-duplicatable printed marks and smartphone verification app are used by Fortune 500 brands. Before taking the top job in 2021 alongside the company's Series A round, he spent nearly a decade as Senior Counsel for Intellectual Property and Global Brand Protection at New Balance, where he led the sportswear maker's aggressive legal campaign against copycat brands in China. He is best known for helping secure a landmark $1.5 million damages award against the counterfeiter New Boom, at the time the largest such award granted to a foreign company by a Chinese court.