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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Marketing Agency That Learned the Language of the Fine Print
Health · Media · Enterprise

The Marketing Agency That Learned the Language of the Fine Print

Ocozzio sells a curious advantage in B2B healthcare marketing: it already knows what the alphabet soup means. That fluency turns an Augusta agency into the outsourced department behind insurers, benefits administrators and healthcare technology companies across the country.

b2b-healthcare-marketing · self-funded-healthcareRead →
Company
TaxSlayer Built a Tax-Software Business by Charging for Help, Not Complexity
Fintech · Saas · Consumer

TaxSlayer Built a Tax-Software Business by Charging for Help, Not Complexity

The Augusta company turned an in-house tool into a two-sided tax platform used for millions of returns. Its most copyable idea is simple: keep the forms broad, then let customers pay for the amount of human help they want.

tax-software · online-tax-filingRead →