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Good-Loop
Good-Loop is an ethical advertising technology company that turns ad spend into a force for good. Its 'view-to-donate' formats let people unlock a free charitable donation - funded by the advertiser - simply by choosing to watch an ad, while its Green Media tools measure and cut the carbon footprint of digital campaigns. A certified B Corporation founded in Edinburgh in 2016 by Amy Williams and Daniel Winterstein, Good-Loop has raised more than $6M for charities including Save the Children, WaterAid and WWF, and works with brands such as Unilever, Nestle, Levi's and Asics.
Lumos Labs (Lumosity)
Lumos Labs is the San Francisco company behind Lumosity, the brain-training app that turned cognitive exercises into a daily habit for more than 100 million people. Founded in 2005 by Kunal Sarkar, Michael Scanlon, and David Drescher, Lumosity packages neuropsychology-inspired tasks - memory, attention, processing speed, problem solving, flexibility - into short, gamified workouts. Its database of player performance, the Human Cognition Project, has fueled collaborations with researchers at Stanford, Harvard, Cambridge, and beyond.