attention-analytics
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Company
Media · Enterprise · Saas
Genesis Media put a price on six seconds of attention
Genesis Media tried to make video advertising answer to the reader. Its journey from an attention-funded paywall to six-second ads reveals both the promise and the financial limits of a clever idea.
adtech · video-advertisingRead →
Ai · Media · Enterprise
Yieldmo Wants to Buy the Moment Your Thumb Slows Down
The ad tech company built its business around the gestures between seeing an ad and clicking it. Its next bet: pair the right creative with the right page before an advertiser spends a dollar.
ad-tech · programmatic-advertisingRead →