MenuSifu is a New York-based restaurant technology company that builds an integrated cloud POS ecosystem for restaurants, with deep roots serving Asian-American operators across the United States. Founded in 2014, its platform spans point-of-sale, online ordering, kitchen displays, self-ordering kiosks, loyalty and marketing, payment processing, and restaurant financing, now used by more than 15,000 restaurants. Backed by a $40M Series B in 2024, the company is expanding into AI-driven kitchen automation and fintech services for restaurant owners.

Yu Li is the co-founder and COO of MenuSifu, the New York restaurant technology company that has become the top point-of-sale provider for Asian restaurants in North America. Starting in 2013 as a POS system for independent Asian restaurants, MenuSifu has grown into an integrated ecosystem of payments, online ordering, financing, and AI-driven automation serving more than 15,000 restaurants across all 50 states. Under Yu Li's operating leadership the company raised a $40 million Series B in 2025, powers MIXUE's U.S. expansion, and Yu Li himself was featured on the Nasdaq Times Square billboard as part of the 2025 Asia Milestone Makers Cohort.