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Moxie Strategies Bet the Agency on the People Usually Left in the Waiting Room
A two-year-old public affairs firm grew by refusing the oldest agency trick: selling senior judgment, then handing the work downstairs. Its more interesting product may be the structure itself.
Smith
Smith is an Asbury Park-based hospitality group that grew out of a 1990s branding and design studio. Beginning in 2006 with Brickwall Tavern, its partners helped restart a stalled downtown, then built a collective of restaurants and bars - Porta, Pascal & Sabine, Homesick, and Lovesick - that pair scratch kitchens with art-filled rooms. Smith treats hospitality as an instrument of urban renewal, designing, branding, and operating each venue in-house.
Patricia Smith
Patricia Smith is listed as a Group Chief Executive Officer associated with Smith, the Asbury Park hospitality collective behind Porta, Pascal & Sabine, Homesick, and Lovesick. Her public footprint is thin; her affiliation places her inside one of New Jersey's most recognizable restaurant groups, an operation that helped re-light Asbury Park's main streets after 2006.