art-collecting
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ArtGallery and the art of buying without a raised eyebrow
A price tag, three photographs and a way to change your mind. Inside the online gallery that turns buying original art into a more ordinary transaction - and charges artists 35% to make it happen.
Fair Warning
Fair Warning is a New York-based, members-only art auction platform founded in 2020 by Loic Gouzer, the former Chairman of Post-War and Contemporary Art at Christie's. Rather than staging sprawling sales, Fair Warning sells one carefully chosen lot at a time to a screened community of collectors through its mobile app, where bidding happens with a swipe. The company positions itself as a leaner, more transparent alternative to legacy auction houses, charging a flat 15% buyer's premium and building a catalogue around artists it has conviction about.
TRLab
TRLab is an art-and-technology company that fuses Web3 tools with fine-art expertise to reinvent how people learn about, experience, and collect art. Co-founded in 2021 by Christie's non-executive Deputy Chairman Xin Li-Cohen and CEO Audrey Ou, the platform builds education-driven, interactive collecting journeys with major artists, estates and institutions - including the Calder Foundation, the Chris Burden Estate, Cai Guo-Qiang, Vogue and digital-art organization Rhizome. It has raised roughly $9.2M total, and more recently has begun extending its creative IP into lifestyle goods and immersive experiences.
Audrey Ou
Audrey Ou is the co-founder and CEO of TRLab, a curated platform that fuses NFT technology with blue-chip fine art. Working with co-founder Xin Li-Cohen, the deputy chairman of Christie's Asia, she has built TRLab into a bridge between the traditional art world and Web3 - partnering with artists like Cai Guo-Qiang, the Calder Foundation, and Vogue. A Princeton History graduate with a Columbia analytics degree, Ou was named to the 2023 Forbes 30 Under 30 Art & Style list, Apollo's 40 Under 40 Asia Pacific, and Tatler Asia's Gen.T. TRLab has raised $9.2M in funding.
20x200 | Jen Bekman Projects
20x200 is a New York-based e-commerce company founded in 2007 by gallerist Jen Bekman to make art collecting accessible to everyone. It sells curated, limited-edition, museum-quality prints and photography by emerging, established and legendary artists, with prices historically starting at $20 (now from $35). The name comes from its original formula: the smallest size of each work printed in an edition of 200 and sold for $20. Part of Jen Bekman Projects, which also ran the Jen Bekman Gallery and the Hey, Hot Shot! photography competition.
Jen Bekman
Jen Bekman is the founder and CEO of 20x200, the pioneering online venue that sells limited-edition fine art prints starting at $20. After a first career in the early internet (New York Online, Netscape, Disney, Meetup), she opened the Jen Bekman Gallery in Manhattan in 2003, launched the Hey, Hot Shot! photography competition, and in 2007 built 20x200 on a simple formula - small editions, accessible prices - to turn ordinary people into art collectors and help artists make a living.