A timeshare week could buy another stay on land; John and Marcia Rowley wondered why it could not buy a voyage - and built a travel business around the answer. His next chapter at ONE returns to the connection between travel, technology and loyalty.

Before travel loyalty, Jeff Zotara helped assemble green schools and marketed a GPS tracker for pets. The industries changed; his method did not: listen closely, build flexibly, and make technology answer to real life.