architectural-lighting
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DIAL America: The business behind free light
DIAL’s U.S. sales office connects lighting manufacturers to a tool designers can use for free. Inside DIALux, the path from a digital fixture to a real specification is the business.
Elemental LED Inc.
Elemental LED (now operating as Elemental Brands) is a Reno, Nevada engineering and manufacturing company that designs, builds and sells linear low-voltage LED lighting. Founded in 2008 at the dawn of the LED era and led by founder Randy Holleschau, it has grown into a multi-brand platform - Diode LED, Lucetta, Lucetta CI, Gammalux and Elemental LED - covering distribution, specification, custom integration and architectural markets. The company holds patents across optics, LED light engines, drivers and power, manufactures in the United States for Buy America compliance, and serves customers ranging from electrical contractors to Apple, Google, NASA and Marriott.